PP+K Scores HSN, Tires Plus

DALLAS Pyper Paul + Kenney said it has doubled its billings to more than $40 million in 2006, thanks in large part to a series of account wins in recent weeks.

The 2-year-old Tampa, Fla., independent has added Home Shopping Network, Tires Plus and Touch Handmade Vodka to its national roster, along with regional clients Yacht StarShip and The Palm Restaurant.

PP+K also represents Circle K, Major League Baseball’s Tampa Bay Devil Rays, Sweetbay Supermarket, the Florida Aquarium and Lee Roy Selmon’s.

HSN, which created full-time retailing via TV in 1977, is based in St. Petersburg, Fla., on Tampa Bay. Work for the client broke this month.

Tires Plus, a division of Bridgestone Corp., with more than 500 stores in the U.S., hired the agency in October, with a national print campaign breaking the same month, said PP+K president Paul Daigle. Tires Plus spent $5 million on advertising in 2005 and $250,000 through September 2006, per Nielsen Monitor-Plus.

Touch Handmade Vodka is a premium distiller that is seeking a national brand identity, the agency said. PP+K’s campaign broke in the fall.

Work for Yacht StarShip, a dining yacht on Tampa Bay, breaks this month, Daigle said. No ad spend figure was available.

MarineMax, a recreational boat retailer, hired PP+K in October, with work breaking in November, Daigle said. MarineMax spent $8 million in advertising in 2005 and $1 million through September 2006, per Nielsen Monitor-Plus.

Daigle said he plans to raise Tampa’s profile as a center of marketing creativity.

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