Powertel Promotes Service

M/W’s Debut Ads Position Cellular Co. Against Larger Players
CHICAGO–Martin/Williams touts the service offered by cellular company Powertel in its first campaign since winning the $30 million account last year.
The print and televison campaign, which breaks Tuesday in Powertel’s Southeast U.S. service area, employs the tagline “We’re on that,” which is intended to highlight the company’s service ethic and distinguish the regional company from well-known national players, said Mike Gray, director of business development at the Minneapolis agency.
“In the whole wireless arena, it’s tough to out high-tech a national brand,” said Gray.