Powerful and Touching, This Ad Captures the Heartbreak of Being Apart From a Sick Child

Cossette creates a stirring spot for Ronald McDonald House

When you’re separated from your seriously ill son or daughter, even if only for a few hours or by a couple of miles, the time spent apart can feel like an agonizing gulf of anxiety and dread.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in