Powerade Picks Mother, Sapient

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coca-Cola has hired Mother to develop a global ad campaign for its Powerade sports drink brand and enlisted Sapient for digital efforts, the company confirmed. The New York offices of the shops will handle the assignments.

Both agencies have experience working with Coke. Mother in New York worked on the company’s Full Throttle energy drink and its London headquarters has produced work for the “Open happiness” campaign. (Mother’s Madras office in Argentina also handles some regional chores for the client.)

Sapient

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in