The Power of Ask

There has been a groundswell of consumer discontent with marketers that invade social networks with interruptive promotions and shameless company plugs amid consumers’ wall posts and tweets. It’s an approach that has eroded consumer confidence and one that will ultimately prove disastrous unless marketers are willing to make social media engagement more about conversation and less about a call to action.
 
Statistics back up consumer unhappiness with marketers’ interruptions.

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