POV: Nice Brands Don't Finish Last

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WASHINGTON Love or hate the soon to be ex-deputy White House Chief of Staff Karl Rove, but even his detractors agreed his knack for spin—honed by a team of pithy speechwriters—usually yielded a win. His bare-knuckles brand of communications control (brilliant to some, infuriating to others) enabled the Bush White House to clearly define its enemies (“Axis of Evil”) and rally support in times of crisis (“You’re either with us or against us.”)

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