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LOS ANGELES — Beleaguered Warner Bros. Pictures has undergone more key executive reshuffling in its marketing division, tapping executive vice president-marketing Dawn Taubin to become domestic marketing president. Taubin replaces her boss, Brad Ball, who was promoted to executive vice president-domestic corporate marketing.
The shifts come after last month’s expected resignation of executive vice president-marketing and planning Sandy Reisenbach, who spent 22 years at the studio and stays on as a consultant.
The marketing shuffle epitomizes a problematic 2001 box office situation for Warner Bros.,
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