Postmates Taps Too Hot to Handle Star to Hype a Cheat Meal Disguised as Salad and Superfood

Forget those resolutions, says a campaign that latches onto a judgment-free trend in 2023 marketing

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Reality show heartthrob Harry Jowsey, an alum of the Netflix hit Too Hot to Handle, stares into the camera and bats his bedroom eyes. He knows you’ve been on your best behavior—it’s resolution season, after all—but he has other ideas.

“We’re halfway through January and, babe, it’s time to be naughty,” says the buff and shirtless Aussie, labeled a “temptation expert” in the 60-second spot in which he’s seen working out (naturally) and stepping out (on his green juice).

Jowsey, with 10 million social followers and a budding entrepreneurial career, is hawking a Postmates “cheat meal” that’s a diet-busting combination of carbs, dairy and sugar.

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