Postmates Inks Multiyear Sponsorship Agreement With the NFL

It becomes the league’s first-ever on-demand food-delivery partner

Postmates will also be an official sponsor of key league events Postmates/NFL

Postmates is now the National Football League’s first-ever official on-demand food-delivery partner following a multiyear sponsorship agreement between the delivery and pickup service and the league.

Under terms of the pact, Postmates will also be an official sponsor of key league events including Super Bowl LV, the Pro Bowl and the NFL Draft.

And Postmates will roll out unique promotions, integrations and content throughout the NFL season to celebrate food and football.

When the Houston Texans visit the Kansas City Chiefs to kick off the season Thursday night, Texans quarterback Deshaun Watson will use Postmates to deliver meals to frontline workers at Truman Medical Center Hospital Hill in Kansas City, Mo., while Chiefs quarterback Patrick Mahomes’ foundation, 15 and the Mahomies, will deliver meals to frontline healthcare workers at the Ben Taub Hospital in Houston.

Postmates senior vice president of marketing and communications Eric Edge said in a statement, “People across the country aren’t just ready to order their favorite gameday foods, they are eagerly awaiting the return of football. While most fans won’t be able to physically go to the game, this partnership with the NFL allows us to bring the gameday experience, and a few surprises throughout the season, directly to fans.”

NFL vp of new business development Nana-yaw Asamoah added, “Fans will be watching NFL football this season from their couch more than ever before, so teaming up with Postmates as the first official on-demand food delivery partner of the NFL was a perfect combination. We’re excited for Postmates to deliver gameday food favorites and special surprises to our fans throughout the year.” David Cohen is editor of Adweek's Social Pro Daily.