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Postmates and Khalid Present a Musical Experience That Fans Can Taste

With a smoothie from grocer Erewhon, 'Present' becomes a fully sensory moment

Khalid's — Postmates and Erewhon, an upscale health food store, collaborated to bring Khalid's surreal sense of music and taste to life.Postmates

By Natalie Venegas

November 18, 2021

Music can do a lot more than just inspire movement; it can also be tied to a fully sensory experience. And for Khalid, music does just that.

Natalie Venegas

Natalie is Adweek's breaking news reporter covering Agencies and Creativity.

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