Postmates and Khalid Present a Musical Experience That Fans Can Taste

With a smoothie from grocer Erewhon, 'Present' becomes a fully sensory moment

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Music can do a lot more than just inspire movement; it can also be tied to a fully sensory experience. And for Khalid, music does just that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...