Posterscope Fills Out Management Ranks

Posterscope USA filled out its management team Monday (April 5) naming Brigg Hyland to the newly created position of chief client officer. In her new position, Hyland is responsible for building and nurturing client relationships and program development for the out of home agency.

Hyland’s appointment rounds out the management team that began to take shape last December when Posterscope and MPG Chrysalis formed a strategic partnership. The new management team includes Connie Garrido, CEO, to whom Hyland reports; Ray Rotolo, COO; and James Davies who was named chief strategy officer in March.

Hyland comes to Posterscope from CBS Outdoor, where she most recently served as senior vp of business development. She has also held positions at TDI (the transit division predecessor to CBS Outdoor) where Hyland introduced the “station domination” concept, and at Viacom.

“Brigg’s deep experience and broad knowledge enables her to bridge the client-agency relationship with tremendous credibility and help clients understand how and when to leverage the valuable insights, tools and campaigns Posterscope offers,” said Garrido. “With the addition of Brigg, I feel we now have the management team in place to take our client work and relationships to the next level here in the U.S.”