Postaer Defeats Krueger in Tokyo Duel

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Pioneer Electronics is poised to award advertising duties for its home entertainment division to Rubin Postaer and Associates, sources said.

The independent shop in Santa Monica, Calif., topped WPP’s Krueger to win the creative and media account. Krueger is the Los Angeles office for Asatsu in Tokyo, which works with Pioneer in Japan.

The two shops presented creative on Wednesday to Pioneer executives in Tokyo, according to sources. Two other agencies, including the incumbent, Omnicom’s BBDO West in San Francisco and Los Angeles, and independent DGWB in Santa Ana, Calif.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in