In a World of Seltzer and Beer, Post Malone Opts for Both in Bud Light’s Super Bowl Ad

The ad will air in the third quarter

post malone standing in a convenience store
Post Malone is a man of many tastes in this Super Bowl spot. Rich Fury/Getty Images for Bud Light
Headshot of Ann-Marie Alcántara

Bud Light wants to make it clear to fans that you don’t have to choose between Bud Light Seltzer or a Bud Light—you can have both.

For this year’s Super Bowl spot, created by Wieden + Kennedy, Bud Light let fans pick between two different 60-second ads featuring musical artist Post Malone. The beer giant released both ads on Jan. 29. The winning one sees Post Malone walk into a convenience store unable to decide between buying a pack of Bud Light or Bud Light Seltzer. After much internal debate, Post Malone goes with both. The spot, dubbed #PostyStore, won by just .4%, across all of Bud Light’s social channels.

The ad will air in the third quarter and is one of four ads Anheuser-Busch has during the Super Bowl. The other spots feature Michelob Ultra, Michelob Ultra Pure Gold and Budweiser.


@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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