Possible Worldwide Absorbs Zaaz

Shane Atchison replaces Trevor Kaufman as CEO

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Less than 13 months after forming from the merger of four WPP agencies, Possible Worldwide has added Zaaz to the fold, with the sibling agency’s cofounder and CEO Shane Atchison joining as Possible’s CEO. Atchison replaces Trevor Kaufman who will stay with Possible as chairman.

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