Portraits: Situation Interactive

Digital shop turned its knack for selling Broadway spectacle to promoting the world of sports

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Specs
Who Damian Bazadona, president 
What Digital marketing agency
Where New York's Garment District



Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of 10-year-old Situation Interactive built his business around getting people to buy online tickets to Broadway shows like Mamma Mia. Still, the shop’s expertise in peddling spectacle seems to have helped secure its latest win: digital work for the 2014 New York/New Jersey Super Bowl Host Committee.

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