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Specs
Who Jake Katz, general manager; Dan Coates, president
What Youth market research firm
Where New York offices
Dan Coates, president of Ypulse, is the first to admit that probing the lives and habits of tweens for marketing purposes is a “big, big field of land mines.” The youth news and research firm, whose top three clients are Macy’s, MTV and Teach for America, still manages to get inside the heads of 8- to 12-year-olds, though, and can tell you this: Tweens are even more dependent on mobile technology than their predecessors.
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