Portrait: Mekanism

Ad shop spins ideas into shareable content for brands on the social Web

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Mekanism may be the model agency for the social Web. It specializes in making intrinsically shareable content for brands—like a Star Wars-themed mobile app for PepsiCo’s Brisk Iced Tea and a “Hovercat” video for the Aspca—then promoting them to influencers to make those messages go viral. Originally a production house that’s since evolved into an advertising shop, Mekanism appears to be of growing appeal to clients new and old: After adding lead status for soap-purveyor Method and print-dealer Art.com

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