Portrait: Leroy + Clarkson

From styling new logos to fashion shows, the creative shop knows how to get at the essence of cable TV


Who (l. to r.) Creative director JulianBevan, strategic marketing director Benson Hausman, founder Daniel Fries,senior art director Laura Rieland

What Creative, design and production company

Where New York offices

Capturing the essence of a cable network or one of its shows is the forte of Leroy + Clarkson, an 11-year-old company in New York’s Chinatown. Founded by motion design pioneer Daniel Fries, the agency brands the likes of E!, USA, SyFy, Cooking Channel, Fuse, History, Lifetime and A&E. The work stretches beyond advertising, with the 25-person shop, for example, crafting a new logo for Lifetime as part of an overall rebranding effort tagged “Your life. Your time.” Another example? A male fashion show backed by online retailer Mr Porter that launched the second season of USA’s Suits