Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Specs
Who Christoph Becker, global chief executive officer, chief creative officer, Gyro
What B-to-b integrated marketing agency
Where Gyro offices, New York
Gyro may be one of the biggest business-to-business advertising agencies, but it doesn’t always act like one. This summer, for cloud-technology company Turn, the agency hired Michael Lehmann, a director whose Hollywood credits include True Blood, Californication and Heathers, to shoot a commercial that ran during Mad Men—definitely not the stuff of your typical trade campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in