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The energy crunch has spawned many conservation campaigns, but Portland, Ore., is getting more than the usual turn-off-the-lights message.
To position Portland General Electric as a forward-thinking utility, local agency JohnsonSheen Advertising has unveiled two TV ads focusing on newer initiatives for the client. The spots introduce the tagline “Let the future begin.”
One 30-second ad focuses on turbine-generated “clean wind power.” It shows a whirligig twisting in the wind as a voiceover says, “The wind is out there.
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