Porter Keynote Opens Creative Seminar

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LAS VEGAS Adweek‘s 31st Creative Seminar opens here today with a keynote address by Chuck Porter, chairman of Crispin Porter + Bogusky in Miami, about “Creative Culture,” followed by two days of panel discussions and sessions evaluating the state of creativity in advertising today.

In addition to Porter, speakers include John Hegarty, chairman and worldwide creative director of Bartle Bogle Hegarty; Esther Lee, svp and chief creative officer of the Coca-Cola Co.

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