Porsche SUV Entry Teases With Web, Print Effort

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Porsche Cars of North America is gearing up for its non-sports-car entry with a Web and print campaign that will precede the fall launch of the Cayenne sport utility vehicle.

Teaser print ads from Porsche’s U.S. agency, Carmichael Lynch, began appear ing last week in national publications, centered around the theme, “The next Porsche.”

Print highlights Porsche’s heritage and engineering, two staples of the Minneapolis agency’s work for the car maker since winning the account three years ago.

“It is much more than an SUV,” reads the body copy in one ad.





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