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‘Virtual’ Concept Could Nullify Review Plans
LOS ANGELES–Agencies longing for a shot at Porsche Cars North America’s estimated $15 million account are in for a long wait.
The sports car maker has postponed its planned agency search until the second half of 1999 at the earliest, and may not review at all, said Joel Ewanick, general manger of marketing for Porsche. “There is no review, and we have no intention of conducting a review any time in the near future,” he said.
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