Porsche Out To Regain Roadster Glory

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With sales of its entry-level sports car slipping, Porsche is attempting to reinvigorate interest in a redesigned Boxster with efforts that include a TV spot from Carmichael Lynch breaking today.

“Porsche really believes they’re the benchmark for the roadster,” said Craig Rowley, director of account management at the Minneapolis-based IPG shop. “[The campaign] is much more conscious of establishing this as the truth.”

The spot shows a red Boxster fading in and out of view, as does the sound of the engine.



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