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It shouldn’t come as a surprise that Porsche’s latest ad is about performance, but it’s probably not what you’re expecting.
Rather than its driving features, the new “High Speed Orchestra” spot by German agency Grabarz & Partner touts the performance of Porsche’s Burmester High-End Surround Sound-System.
To do so, the ad imagines an orchestra performing a perennial favorite, “Winter” from Vivaldi’s “Four Seasons” suite. Only, the musicians find themselves flying all over the place mid-performance, receiving no explanation from a confused conductor.
The analogy is made clear at the end of the spot when the action shifts to a Porsche driver rounding tight curves, followed by the line, “Taking the concert around corners.”
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