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Never has the phrase “it’s the thought that counts” been so disconcerting.
In a Mother’s Day stunt called #MomsBeforeMILFs, porn site xHamster on Sunday will block off the videos in the adult video world’s most popular category—MILF clips—and instead show users a pop-up alert saying, ““It’s Mother’s Day! Go call your mom, ok? MILFs can wait.”
How will users looking for MILFs, or “moms I’d like to fuck,” respond to this rather jarring message of redirected priorities? While logic might not agree, the site’s execs seem optimistic it’ll go over well.
“This is just a hilarious way to connect with our users and surprise them when they least expect it,” says Alex Hawkins, vp of xHamster.
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