Pork Producer Taps Suissa Miller

Farmer John, the 71-year-old pork producer that makes Dodger Dogs and a slew of other products, has dismissed its agency of four years, DavisElen, and handed the account to Suissa Miller without a review.

“The brand is growing, but it has not gotten to the level it needs to be,” said svp of marketing Larry Swartford, who joined Farmer John’s six months ago after working as a consultant. He said the tag developed by DavisElen, “Nothing makes a meal like Farmer John,” will be dropped because “it starts with a negative.”