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The National Pork Producers Council’s 10-year-old “The other white meat” campaign takes a new tack next month that might not have been possible a decade ago.
A new 30-second TV spot from Bozell, Chicago, shows a TV flipping from channel to channel, each time hitting a snippet of a cooking show with a pork dish being prepared. The scenes are actual clips from shows featuring such chefs as Martin Yan, Nick Stollino and Justin Wilson.
The spot’s closing kicker is that the Three Little Pigs are the channel surfers.
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