Popeyes Gets In On GameStop Stock Phenomenon With 'Free Tendies' for Populist Traders

Promotion embraces some financial wordplay

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A populist rebellion within the stock market was the biggest news story of last week, with Reddit-organized crowds of amateur investors rallying to buy shares in companies that hedge funds were attempting to short.

The unexpected scenario quickly turned tense when the financial industry pushed back on at-home traders, and ostensibly free-market apps like Robinhood sparked backlash by blocking users from investing in struggling brick-and-mortar companies like GameStop and AMC Entertainment.

While socially savvy marketers jumped on the discussion as it was flaring up, fried chicken chain Popeyes has taken the idea of a brand response a bit further by rolling out an entire promotion aimed at those who felt suppressed by Wall Street fat cats.

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