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Well, Vince Gilligan faithful, it’s official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe).
Frito-Lay’s popped corn snack bought its way into the beloved AMC meth drama’s timeline by bringing in Gilligan and production company Interrogate to recreate the show’s origin story…but with snacks.
Replacing the show’s blue meth with PopCorners came with its share of potential downsides, but Frito-Lay North America vp of marketing Rhasheda Boyd noted that the company worked with the Drug Enforcement Administration and Drug Education Foundation to minimize any potentially unfortunate overlap.