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During the past two Super Bowls, Kellogg’s only featured one of its brands: Pringles. For 2020, the CPG giant will change things up, announcing today that Pop-Tarts will air its first spot during Super Bowl LIV.
For an event that conjures up images of nachos, wings, pizza and other savory snackable fare—like Pringles—Kellogg’s will be trying to lure football fans with its dessert-for-breakfast toaster pastries.
“There’s no bigger stage for brands than the Big Game,” said Pop-Tarts’ marketing director Philipp Schaffer in a statement.
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