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Sportswear brand Original Penguin will join in an effort to bring pop-up retail stores to 20 college campuses this month and next, in a pitch tied to a charitable cause and designed to highlight an array of fashion apparel.
In conjunction with American Collegiate Intramural Sports, the marketing platform will include free gifts, selected student giveaways, and a gift-card.
The roster of participating schools, with a collective population of over 360,000 students, includes Cornell, Hofstra, U.-Mass., Cincinnati, Xavier, Temple, Cal State Long Beach, UNLV and South Carolina.
“We expect the Pop-Up Stores to be a gathering place for fashion-conscious students interested in a brand that they already know,” said Ian Leopold, president of ACIS, in a statement.
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