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LOS ANGELES Pony International has cut to three finalists in its $3 million global print review, said the company’s chief marketing officer today.
Independents WongDoody in Los Angeles, Ignited Minds of Marina del Rey, Calif., and Kastner & Partners in Santa Monica, Calif., were selected from an initial field of more than 20 agencies, Thompson said.
“All three had a good mix of edge, humor and the ability to speak to our consumer,” said Thompson.
Agency presentations are scheduled for early next week, Thompson said.
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