Pom Wonderful Looks at How Being Impaled by a Dolphin Can Help You Embrace Healthy Living

The juice brand satirizes pharma ads and inspirational stories

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Keen observers might notice something a tad unusual going in Pom Wonderful’s latest campaign.

Somehow, this guy’s been impaled by a live dolphin. So, now he goes through his daily routine—taking meetings at work, pumping iron at the gym, preparing dinner at home—with the thing wiggling and clacking in his chest.

We’d say something fishy was going on, but dolphins are mammals, and we wouldn’t want to be accused of spreading fake news.

“The videos are one part pharma-ad parody, and one part homage to those feel-good UpRoxx/UpWorthy stories that get widely shared and cried over,” says Darren Moran, creative chief at the Wonderful Agency, the in-house advertising unit that devised the campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in