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NEW YORK Latin American restaurant chain Pollo Campero has chosen Reynardus & Moya Advertising to promote its entree into New York.
The New York shop will develop marketing, public relations and promotions for the Guatemalan chain, which will open its first two restaurants in the heavily Central American-populated neighborhoods of Corona, Queens, and Sunset Park, Brooklyn.
Initial print and radio ads will be in Spanish and focus on the neighborhoods where the restaurants will open. As the chain adds six more locations throughout the city, English-language guerilla advertising and public relations efforts will appear, according to the agency.
“There
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