Poll: In a Recession, Ads Should Have Added 'Value'

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When the economy was ticking along nicely (or, at least, we thought it was), many brands’ advertising tended to convey a subtext that said, in effect, “You deserve the best of everything, and we’re here to give it to you!” With consumers shifting into austerity mode for the duration of the downturn, that sort of thing won’t play well.

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