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A “Do Not Track” measure, an idea recently floated by the Federal Trade Commission, has broad public support, a USA Today/Gallup poll found. Of those surveyed, 30 percent responded that advertisers should not be allowed to match ads to specific interests based on the Web sites they visited.
Only 35 percent responded that ad tracking was justified if the practice makes it possible to offer Web sites for free; 61 percent responded that free access was not worth the invasion of privacy.
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