Political TV Ads Shatter Records

It's not over yet

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Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third of all the political advertising for the entire election cycle will air.

More than 915,000 presidential ads have aired on broadcast and national cable through Oct. 21, a 44.5 percent jump from the 637,000 ads that aired in 2008, according to the Wesleyan Media Project.

But unlike 2008, the ads have been concentrated in nine states, far fewer than in 2008.

"The battlefield is significantly smaller than 2008," said Jack Poor, vp of strategic planning for the TVB.



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