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Redesigned ‘American Prospect’ Looks for Broader Ad Support
BOSTON–The American Prospect will relaunch next week with a new design, higher ad content and more frequent issues.
The 10-year-old Boston-based publication will transform itself from a bimonthly with lengthy articles and only 10 percent advertising to a slimmer biweekly that features a mix of short and long pieces and a roughly 70-30 ad-to-edit ratio.
Publisher Candice White joined The American Prospect’s 20-member staff in January. White was previously operations manager and director of new media at Fast Company and The Atlantic Monthly, an American Prospect competitor.
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