Polaroid Adopts Global Focus

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




BBH, Burnett Team vs. Goodby for Consolidated $150 Mil. Account
BOSTON–Polaroid Corp. is seeking to consolidate its $150 million global account. The client’s European agency, Bartle Bogle Hegarty, has enlisted B Com3 sister shop Leo Burnett in an effort to wrest the U.S. assignment from Goodby, Silverstein & Partners, sources said.
Polaroid representative Skip Colcord confirmed the company was “re-evaluating how we allocate our advertising resources,” though he downplayed an agency shootout.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in