BBH, Burnett Team vs. Goodby for Consolidated $150 Mil. Account
BOSTON–Polaroid Corp. is seeking to consolidate its $150 million global account. The client’s European agency, Bartle Bogle Hegarty, has enlisted B Com3 sister shop Leo Burnett in an effort to wrest the U.S. assignment from Goodby, Silverstein & Partners, sources said.
Polaroid representative Skip Colcord confirmed the company was “re-evaluating how we allocate our advertising resources,” though he downplayed an agency shootout.