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With Facebook’s recent reveal of Meta and its own vision of what a virtual world could look like, Niantic, the AR-company behind Pokémon GO and Pikmin Bloom, has released its first brand campaign—showcasing to audiences why any metaverse still needs reality to work, including its own.
Created by Gravity Road, the campaign titled “Meet You Out There” is led through a two-minute film that explores how game players are living in a real-world metaverse with both sides connected by technology.
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