Poisoning From E-Cigarettes Gives Lawmakers Added Ammunition

Children particularly vulnerable to e-cigarette poisoning

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A new government study of e-cigarettes provides new ammunition for lawmakers looking to impose tighter regulations on the smoke-free product.

In a report published today, the Center for Disease Control and Prevention found that the number of calls to poison centers involving e-cigarette liquids containing nicotine rose dramatically over the last four years, from one per month to 215 per month. More than half of the calls or 51.1 percent involved children 5 years and under; 42 percent involved people 20 years and older.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in