PointRoll Introduces Polling Feature; Eyeblaster to Follow

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NEW YORK Rich-media provider PointRoll has added a polling feature to its ads that enables marketers to collect survey results from Web surfers, and rival Eyeblaster plans to roll out a similar offering in October.

Fort Washington, Pa.-based PointRoll said the product innovation, called Pollster, allows advertisers to capture information about brands, products and positioning by having users answer questions within ads.

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