Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS The Point Group’s latest campaign for Decker has Texas’ Major League Baseball teams stepping up to home plate for a hot dog.
The Dallas shop’s “Sports Series” campaign coincides with the spring and summer baseball season. Partnering with teams like the Houston Astros and the Texas Rangers, the print ads will appear in the programs of every home game of those franchises. Stadium signage and radio advertising are also in the media mix.
One ad, “Home Plate,” features a loaded hot dog sitting pretty on a clean white plate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in