Point Group Honored at Aster Awards

DALLAS The Point Group was a multiple winner at the recent 2004 Aster Awards, a national program that recognizes excellence in healthcare marketing, the shop said.

The Dallas agency received three Asters for its work with local Presbyterian Hospital System. Winning entries included a silver award in the total advertising campaign category for the hospital’s “Ouch” effort, a silver award for a series of magazine ads and a merit award for a single print ad.

The “Ouch” campaign features a man riding his off-road bike. As he charges through a body of water, his bike flips over and he plunges into the lake. Similar situations follow, including a woman tripping as she runs down a hill and a water skier wiping out. “Oops”, “Ouch” and “That had to hurt” accompany their collective groans of pain. The 30-second spot, which ran during the 2003 State Farm U.S. Figure Skating Championships, mentions the hospital’s orthopedic services and ends with the tag, “It’s all in the way we treat you.”

“I commend our creative and account teams who take our clients’ business goals and translate them into meaningful, strategic communications pieces,” said shop president Susan Owen.

With more than 1,800 entries this year, the national Aster Awards allows healthcare organizations and agencies of similar size to compete. All entries had to be designed, printed and/or distributed in the previous year to be scored and judged. Judging criteria included creativity, layout and design, typography, production, knowledge transfer and overall quality.

With offices in Dallas and Houston, The Point Group has represented Presbyterian Hospital for the last three years.

The Aster Awards are sponsored by Marketing Healthcare Today, published by Creative Images.