Poindexter Tech Delivers Contextual Ads

Ads that change in real time according to the content on a given site are now being delivered via Poindexter 1.1, a technology platform released by New York-based Poindexter Systems.

“One of our clients is TheStreet.com. When a viewer looks at [an] ad at 9 a.m., they see the headlines currently up on the site. If they look in the afternoon after new stories have been put up, they will see those headlines,” said Colby Howell, a spokeswoman for Poindexter.

Poindexter 1.1 also makes it possible to serve viewers targeted ads based on information from their browsers and from third party databases.