Pods Is Set to Break Cable TV Push

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ATLANTA Allen & Gerritsen has added Portable On Demand Storage as a client, according to the agency.

The Watertown, Mass., shop won the account following a review that included several undisclosed agencies. Adam Casper, media director at A&G, said that the company would launch its first work for Pods next week.

Spots will begin playing Monday on cable TV channels such as ESPN, TNT, Discovery Networks and USA, Casper said. Commercials will focus on positioning Pods between an expensive moving company and an affordable, do-it-yourself alternative.



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