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Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau.
The IAB initially projected in March, when the Covid-19 pandemic had just begun to spread in the U.S., that podcast advertising would grow by 29.6% this year.
Prior to the pandemic, podcast downloads had been growing 35% year-over-year, before declining sharply in March as Covid-19 changed how most Americans live and work.
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