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FCB Worldwide’s Zain Raj watched the explosion of Internet companies in the suburbs west and north of Chicago and saw former farm fields ripe for financial harvest.
“We were looking at ‘Silicon Prairie’ catching fire, and we saw no communications companies out there understanding what these dot-com’s face,” said Raj, an executive vice president and managing director at the Chicago shop.
For the past year, Raj has headed FCB’s “Digital Branding Practice,” the informal name for the agency’s interactive marketing unit.
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