PNM Selects WongDoody for YOW Account

Passport New Media, the company behind the child-focused multimedia initiative Your Own World, has selected WongDoody as its ad agency, after a review of undisclosed shops.
With offices in Santa Monica, Calif., and Seattle, WongDoody was chosen for its creative reputation–gained through work for such clients as Fox Sports and Alaska Airlines–and keen understanding of the role marketing will play in YOW’s upcoming launch, according to client executives. Billings are estimated at $10-15 million.
“WongDoody’s fun and innovative approach to marketing children’s software and other family products, as well as their pioneering TV and radio strategies for launching broadcast and Internet ventures and Web sites, made them stand out,” said Brian Pass, PNM co-founder and chief executive.